From MVP to product-market fit: a practical road map
How do you know a product has reached fit with its market, and which signals show that it has not?
Product-market fit is not a state that gets announced one day; it is read off user behaviour.
Signals that you have arrived
- Users come back without being reminded
- Part of the growth comes from users introducing others
- Retention flattens after a few weeks rather than falling to zero
Signals that you have not
If every bit of growth costs exactly what you spend on marketing, and it stops when the advertising stops, you are not there yet — however large the headline number.
